Client: DM & Co. Lettings
Industry: Residential Lettings
Target Segment: Estate agents without an in-house lettings department
Objective: Secure meetings with agents to offer a white-labelled back-office lettings solution with a 50/50 revenue split
DM & Co. Lettings has built a highly efficient back-office lettings operation, managing everything from compliance and maintenance to renewals and tenant support.
To scale beyond their local market, they launched a partnership model targeting estate agents who don’t offer lettings, often due to operational challenges or limited resources.
The offer:
The local agent markets lettings under their own brand
DM & Co. manages the entire back-end
Lettings fees are split 50/50
DM & Co. retains 100% of the management revenue
To help partners get started, DM & Co. also supports them in identifying landlords within their database through strategic email campaigns and CRM outreach.
Many estate agents across the UK have no lettings department, and no plans to build one. But most have untapped landlord contacts in their network.
The challenge was to:
Identify these agents
Start meaningful conversations
Present the offer as a revenue-generating partnership, not a service sale
DM & Co. engaged LeadtoMeet to deliver exactly that.
Our Strategy
We defined the ideal partner profile:
Independent agents with no internal lettings team
Operating in areas with healthy rental demand
Holding databases with un monetised landlord contacts
Using our UK-wide agent data and AI-personalised outreach platform, we launched a targeted outbound campaign — positioning DM & Co.’s solution as a no-cost, low-effort way to generate recurring revenue.
First 3 Months of Results
Metric | Result |
|---|---|
Meetings booked | 24 |
Attendance rate | 83% |
No-shows (not charged) | 4 |
Partnerships signed | 6 |
Cost per meeting | £100 |
Total campaign cost | £2,400 |
Revenue Potential and ROI
Each referred landlord typically generates:
£600 in lettings fees (50% split)
£1,440 in annual management income
Total per landlord: £2,040
Using conservative referral expectations (5–8 landlords per partner per year):
30–48 landlords from 6 partners
Annual revenue to DM & Co.: £61,200–£97,920
ROI: 2,450%–4,000%, based on a £2,400 campaign cost
These results exclude future referrals, landlord renewals, and additional agent partnerships in the pipeline.
Conclusion
DM & Co. Lettings turned their operational strength into a scalable partner proposition, and LeadtoMeet helped deliver it to the right agents.
By targeting estate agents without lettings, we’ve helped unlock passive revenue streams for both sides with qualified, engaged partners now generating long-term value.
If you're looking to grow your business through strategic partnerships, we’ll help you start the conversations that make it happen.
Case Studies