Client: FormSocial
Industry: Social Media & Advertising
Target Segment: Independent estate agencies (£1–£2m turnover, 200–400 transactions/year)
Campaign Type: Hyper-personalised B2B outbound lead generation
FormSocial is a social media and advertising agency targeting high-value service sectors. Estate agents were identified as a strategic segment due to the sector’s reliance on local visibility, digital presence, and brand perception — all areas where FormSocial delivers strong value.
However, the estate agency market is highly saturated. Decision-makers are regularly approached by companies offering marketing support, particularly around social media. FormSocial found that conventional lead generation tactics were producing diminishing returns:
Paid ads cost anywhere between £150 and £500 per booked meeting
Cold outreach was mostly ignored
The market had become desensitised to “yet another social media solution”
What FormSocial needed wasn’t more noise — they needed genuine, qualified conversations with estate agencies that had both the scale and budget to engage.
LeadtoMeet delivered a personalised, data-driven approach focused on quality over volume.
We helped FormSocial clearly define their ideal agency profile:
£1–£2 million in turnover
200–400 transactions per year
Limited or no in-house marketing support
A visible appetite for growth and brand-building
Using our proprietary dataset of over 25,000 UK estate agents, we deployed an AI-assisted outreach engine that created tailored, insight-led messaging — not mass emails. Every message was written to reflect the specific context, tone, and needs of the target agency.
First 3 Months of Results
Metric | Result |
|---|---|
Total meetings booked | 66 |
Total meetings attended | 56 |
Attendance rate | 85% |
No-shows (not charged) | 10 |
Cost per meeting | £100 |
Total campaign cost | £6,600 |
Conversion rate (attended to client) | 18% |
New clients secured | 10 |
Estimated client value | £12,000–£18,000/year |
Revenue generated | £120,000–£180,000 |
Estimated ROI | 1,700%–2,600% |
Beyond the Numbers
Not only did the campaign deliver an immediate pipeline of new business, but it also created wider strategic value:
Over 700 estate agents were exposed to the FormSocial brand through personalised, direct contact — building awareness and long-term recall.
A nurture pipeline was established for the 82% of meetings that did not convert immediately — with follow-ups, re-engagement sequences, and longer-term deal development now in motion.
The strategy delivered predictable, high-quality conversations rather than uncertain lead flows.
Outcome
This campaign has become FormSocial’s primary lead generation channel in the estate agency sector. With minimal spend and no ad budget, they now receive consistent, qualified opportunities — with a proven conversion process and full visibility into results.
Due to its success, FormSocial is now working with LeadtoMeet to apply this approach to other sectors and verticals
Conclusion
If your agency or consultancy is struggling to reach the right people in a noisy market, LeadtoMeet offers a smarter way forward.
We combine deep market research, intelligent systems, and human creativity to break through where generic marketing fails. Whether you're entering a new sector or scaling within one, we help you start conversations that lead to revenue — not just replies.
Let’s talk about what market you want to win next.
However, the estate agency market is highly saturated. Decision-makers are regularly approached by companies offering marketing support, particularly around social media. FormSocial found that conventional lead generation tactics were producing diminishing returns:
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