FormSocial is a specialist social media and advertising agency focused on the UK estate agency sector. With expertise in managing paid social campaigns and organic content, they had successfully outsourced their ad operations and were ready to scale. But there was one problem: lead generation in the estate agency space was proving extremely difficult.

Despite a clear value proposition, the industry had become desensitised to generic outreach, particularly around social media marketing. Most agencies had “seen it all before,” and cold emails or ads were simply being ignored. FormSocial needed a new approach.

The Challenge